Applicant
Datamars SA and Datamars Limited
Case number(s)
201810083
Decision date
Type
Decision
Decision
 		Consent Granted
Section 13(1)(a) Overseas Investment Act 2005
Decision MakerOverseas Investment Office
Decision Date13 September 2019
Investment

An overseas investment in significant business assets, being:

a) All the shares held by Tru-Test Corporation Limited (“TTC”) or Tru-Test Limited (“TTL”) in their subsidiaries (being eleven companies outlined as below):

  • Tru-Test Pty Limited
  • Tru-Test Dairy Technology (Australia) Pty Limited (100% owned by TTL)
  • Tru-Test Incorporated
  • Speedrite de Mexico, S.A. de C.V.
  • Tru-Test Brasil Limitada
  • Farm Tech Argentina SA
  • Tru-Test UK Limited
  • Kiwikit Limited
  • Tru-Test AgTech Limited
  • Agtrac Services Limited
  • Tru-Test Management Services Limited

b) Businesses in the FRM Segment* and Milk Metering Segment** carried on by TTC or TTL and their subsidiaries (being the above eleven companies); and

c) All the assets (including but not limited to intellectual property, contracts, New Zealand and internationally based assets owned by TTC, TTL and their subsidiaries) used in conducting the above businesses.

a), b) and c) together being the assets

*FRM Segment means the weighing, electronic identification, contract manufacturing and electric fencing products businesses.
**Milk Metering Segment means the milk meter business operations.

ConsiderationExceeding $100 million
ApplicantsDatamars SA and Datamars Limited
Canada Public (65.1%)
United States Public (13.7%)
Luxembourg Public (9.1%)
United Kingdom Public (8.7%)
Switzerland Public (1.6%)
Cayman Islands Public (1.0%)
Spanish Public (0.8%)
VendorsTru-Test Corporation Limited
Australian Public (49.4%)
New Zealand Public (35.6%)
United States Public (15.0%)
Tru-Test Limited
Australian Public (49.4%)
New Zealand Public (35.6%)
United States Public (15.0%)
Background

Datamars SA is a company registered in Switzerland, and Datamars Limited is its wholly-owned subsidiary in New Zealand.  The Applicants belong to the wider Datamars group which is a global supplier of identification solutions, specialising in radio frequency identification technology, with its three markets being companion animal ID, livestock ID and textile ID.

The Investment involves the Applicants’ acquisition of shares, businesses and assets held by the Vendors or in the Vendors’ subsidiaries in both New Zealand and overseas.  The completion of the Investment will combine scales, electric fencing and related products with the Applicants’ existing animal identification product portfolio.

The Applicants have satisfied the OIO that the individuals who will control the investment have the relevant business experience and acumen and are of good character. The Applicants have also demonstrated financial commitment to the investment.

More informationJoshua Pringle
Chapman Tripp
PO Box 2206
AUCKLAND 1140